GROK | 20 W22ND STREET, NEW YORK, NY 10010 | 212.249.9900 | INFO@GROKNYC.COM
2015 Year in Review or: Why Our Clients Want To Keep Working With Us In 2016.
Grok helps VMware® increase brand awareness by nearly 40%.
In November, research reported that VMware's "One Cloud. Any Application. Any Device."TM campaign increased unaided awareness of VMware’s cloud infrastructure by 39% year-over- year. Considering that VMware is enormously outspent by IBM & Microsoft, these results are especially significant.

The global campaign launched in the Wall Street Journal and is currently supported by digital, print, out-of-home, and video advertising.

"The look of the new campaign is both unexpectedly different and unmistakably VMware. Grok did a great job of creating the stopping power we need to stand out in a crowded market and build awareness for our new positioning. We're thrilled that Grok has delivered a platform we can truly build on." - AJ Herrera, Senior Director of Corporate Marketing Strategy at VMware.
Qlik® relaunches in the U.S. with a campaign full of surprises.
In October, Grok launched a major multimedia advertising campaign for Qlik, a leader in the visual analytics category.

The new campaign, called "Whole Story," shook up the category with a distinct creative approach that repositioned the brand as the go-to solution for finding unexpected connections within data that lead to better business decisions.

The U.S.-focused awareness campaign launched in print, airport out-of-home, online, and radio. It's also supported by a landing page to complete the full campaign experience (qlik.com/wholestory).
Culturelle® Advanced Immune Defense goes on the attack.
In September, Grok launched a national TV campaign for Culturelle, the #1 premium probiotic supplement brand in the nation.1

Entitled "Attack," it introduces Culturelle's newest product: Culturelle Advanced Immune Defense, a breakthrough immune support supplement powered with a unique Triple-Action Formula containing Vitamin C, antioxidants, and probiotics for maximum immune system support.2 Culturelle Advanced Immune Defense has the most clinically proven ingredients for immune support to help better defend natural defenses and help protect the immune system.2 3

The insight that our immune systems are under constant attack by outside forces was delivered in an empathetic and lighthearted way.
We help Drive Medical breathe new life
into its brand.
In September, Grok launched a campaign to announce that Drive, a global leader in durable medical devices, was acquiring DeVilbiss Healthcare, a worldwide leader in respiratory equipment. This acquisition was the largest and most important in Drive's history, leading Drive to change its name to Drive/DeVilbissTM Healthcare.

Grok's "Where Breath Meets Breadth" campaign successfully positioned Drive/DeVilbiss as the new industry leader with the ability to now offer a complete line of respiratory equipment, including oxygenators, suction, aerosol and sleep therapy products.
Grok makes the Inc. 500|5000 list for the third year in a row.
In August, Grok was named one of America's fastest growing companies by Inc. Magazine,TM for the third year in a row. According to Eric Schurenberg, the President and Editor in Chief of Inc. Magazine, "On average, the companies on the list have grown almost sixfold over the past three years."

From 2014 to 2015, Grok not only grew existing business, we also won EnvisionRx,TM a rapidly growing pharmacy benefit manager, and Qlik®, a leader in visual analytics.

"To be able to continue this level of growth for the third year in a row demonstrates the hard work of our employees," notes Julie Bauer, Grok's CEO. "The agency has hired top-tier talent and expanded our digital capabilities. We always listen to our clients' needs and do whatever it takes to support their growth."
Estroven’s “Menopause Monologues” gets intimate.
In July, Grok launched the New Estroven® Intimacy Pack, the latest addition within the growing Estroven product line. Estroven is the #1 drug-free menopause dietary supplement in the nation.4 5

The "Menopause Monologues" supports Estroven's full line of products. The launch of the Estroven Intimacy Pack, aimed towards women experiencing loss of libido and vaginal dryness related to menopause, included TV, digital banners, pre-roll, and social media.

The campaign invites women to speak about the symptoms of menopause candidly, honestly, and with a touch of humor.

Since launch, sales not only increase after every TV flight, but continue to climb even when off-air.
VMware® mobile technology comes to life with “StoryGraphics.”
In June, Grok launched VMware's first interactive storytelling platform to communicate its growing influence in enterprise mobility, and drive traffic to its online news portal.

Dubbed "StoryGraphics," they are immersive, interactive worlds that tell in-depth stories of how VMware mobility is transforming five diverse industries: healthcare, education, federal government, financial services, and retail. Custom CGI elements showcase mobility tools in action. Interactive functionality, zoom-in capability, and clickable information allow users to further explore each world.

Viewed in over 125 countries, traffic to the news portal jumped over 250% in the first week after launch.

"Grok created something unique for our
organization that will continue to add value to our business,"
said Lisa Luscap, Senior Director, Campaigns & Customer Communications at VMware. "In the end, they brought an inspired creative idea to reality and executed it flawlessly - working with our team to really pinpoint and understand our business needs."
Luxaire® Air Conditioning sales heat up.
In June, Grok launched a new multimedia advertising campaign for Luxaire Heating & Air Conditioning Systems, distributed by ABCO®. The new campaign, called "Luxury For All," repositioned Luxaire as the premium choice, available at an affordable price.

Focused in the Northeast, the campaign launched with digital banners, online video, and a landing page to connect customers directly with ABCO dealers.

"Grok was able to come up with a convincing, stand-out campaign that helped reinforce confidence in Luxaire dealers and their homeowner customers across various media," said Bob Cesiro, Chief Marketing Officer of ABCO. "Grok was, once again, able to work their magic and provide bold, smart, standout creative that sells. They faced all the challenges that only a great agency can overcome: limited budget, fast turnaround, and fierce competition."
AZO Bladder Control® brings relief to women.
In April, Grok launched a national TV effort for AZO Bladder Control, the safe and drug-free way to help control the need to go to the bathroom.2 Sales increased 95% since launch.

The campaign, entitled "How Many Times," provides an honest and relatable take on the frustration of dealing with the frequent and urgent need to use the bathroom day and night. It's also designed to educate women on the availability of a safe and drug-free way to help them manage their frequent need to go.

"Having this issue may not be life-threatening, but it is life-altering. Our message needed to strike the right balance." - Chris Halliday, Senior Director, Marketing, i-Health.®
Culturelle® Probiotic gets great reviews.
In March, Grok launched a new advertising campaign for Culturelle probiotic supplements. The campaign, entitled "Reviews," was inspired by the growing importance of peer-to-peer recommendations. Real Culturelle users were enlisted from a national search to star in the campaign and share their positive experience with the product.

Susan Lewis, VP, Marketing said, "This campaign leverages the brand's consumer base and their high level of satisfaction in a way that's authentic. It also reinforces Culturelle's #1 position within the probiotic supplement category."

In 2013, Culturelle became the #1 selling probiotic brand in the category and currently holds the position to this day by outpacing the category's double-digit growth.1
Grok helps VMware® increase brand awareness by nearly 40%.
In November, research reported that VMware's "One Cloud. Any Application. Any Device."TM campaign increased unaided awareness of VMware’s cloud infrastructure by 39% year-over- year. Considering that VMware is enormously outspent by IBM & Microsoft, these results are especially significant.

The global campaign launched in the Wall Street Journal and is currently supported by digital, print, out-of-home, and video advertising.

"The look of the new campaign is both unexpectedly different and unmistakably VMware. Grok did a great job of creating the stopping power we need to stand out in a crowded market and build awareness for our new positioning. We're thrilled that Grok has delivered a platform we can truly build on." - AJ Herrera, Senior Director of Corporate Marketing Strategy at VMware.
Big Words Print Piece
Qlik® relaunches in the U.S. with a campaign full of surprises.
In October, Grok launched a major multimedia advertising campaign for Qlik, a leader in the visual analytics category.

The new campaign, called "Whole Story," shook up the category with a distinct creative approach that repositioned the brand as the go-to solution for finding unexpected connections within data that lead to better business decisions.

The U.S.-focused awareness campaign launched in print, airport out-of-home, online, and radio. It's also supported by a landing page to complete the full campaign experience (qlik.com/wholestory).
Culturelle® Advanced Immune Defense goes on the attack.
In September, Grok launched a national TV campaign for Culturelle, the #1 premium probiotic supplement brand in the nation.1

Entitled "Attack," it introduces Culturelle's newest product: Culturelle Advanced Immune Defense, a breakthrough immune support supplement powered with a unique Triple-Action Formula containing Vitamin C, antioxidants, and probiotics for maximum immune system support.2 Culturelle Advanced Immune Defense has the most clinically proven ingredients for immune support to help better defend natural defenses and help protect the immune system.2 3

The insight that our immune systems are under constant attack by outside forces was delivered in an empathetic and lighthearted way.
We help Drive Medical breathe new life into its brand.
In September, Grok launched a campaign to announce that Drive, a global leader in durable medical devices, was acquiring DeVilbiss Healthcare, a worldwide leader in respiratory equipment. This acquisition was the largest and most important in Drive's history, leading Drive to change its name to Drive/DeVilbissTM Healthcare.

Grok's "Where Breath Meets Breadth" campaign successfully positioned Drive/DeVilbiss as the new industry leader with the ability to now offer a complete line of respiratory equipment, including oxygenators, suction, aerosol and sleep therapy products.
Drive
Grok makes the Inc. 500|5000 list for the third year in a row.
In August, Grok was named one of America's fastest growing companies by Inc. Magazine,TM for the third year in a row. According to Eric Schurenberg, the President and Editor in Chief of Inc. Magazine, "On average, the companies on the list have grown almost sixfold over the past three years."

From 2014 to 2015, Grok not only grew existing business, we also won EnvisionRx,TM a rapidly growing pharmacy benefit manager, and Qlik®, a leader in visual analytics.

"To be able to continue this level of growth for the third year in a row demonstrates the hard work of our employees," notes Julie Bauer, Grok's CEO. "The agency has hired top-tier talent and expanded our digital capabilities. We always listen to our clients' needs and do whatever it takes to support their growth."
Drive
Estroven’s “Menopause Monologues” gets intimate.
In July, Grok launched the New Estroven® Intimacy Pack, the latest addition within the growing Estroven product line. Estroven is the #1 drug-free menopause dietary supplement in the nation.4 5

The "Menopause Monologues" supports Estroven's full line of products. The launch of the Estroven Intimacy Pack, aimed towards women experiencing loss of libido and vaginal dryness related to menopause, included TV, digital banners, pre-roll, and social media.

The campaign invites women to speak about the symptoms of menopause candidly, honestly, and with a touch of humor.

Since launch, sales not only increase after every TV flight, but continue to climb even when off-air.
VMware® mobile technology comes to life with “StoryGraphics.”
In June, Grok launched VMware's first interactive storytelling platform to communicate its growing influence in enterprise mobility, and drive traffic to its online news portal.

Dubbed "StoryGraphics," they are immersive, interactive worlds that tell in-depth stories of how VMware mobility is transforming five diverse industries: healthcare, education, federal government, financial services, and retail. Custom CGI elements showcase mobility tools in action. Interactive functionality, zoom-in capability, and clickable information allow users to further explore each world.

Viewed in over 125 countries, traffic to the news portal jumped over 250% in the first week after launch.

"Grok created something unique for our
organization that will continue to add value to our business,"
said Lisa Luscap, Senior Director, Campaigns & Customer Communications at VMware. "In the end, they brought an inspired creative idea to reality and executed it flawlessly - working with our team to really pinpoint and understand our business needs."
Luxaire® Air Conditioning sales heat up.
In June, Grok launched a new multimedia advertising campaign for Luxaire Heating & Air Conditioning Systems, distributed by ABCO®. The new campaign, called "Luxury For All," repositioned Luxaire as the premium choice, available at an affordable price.

Focused in the Northeast, the campaign launched with digital banners, online video, and a landing page to connect customers directly with ABCO dealers.

"Grok was able to come up with a convincing, stand-out campaign that helped reinforce confidence in Luxaire dealers and their homeowner customers across various media," said Bob Cesiro, Chief Marketing Officer of ABCO. "Grok was, once again, able to work their magic and provide bold, smart, standout creative that sells. They faced all the challenges that only a great agency can overcome: limited budget, fast turnaround, and fierce competition."
AZO Bladder Control® brings relief to women.
In April, Grok launched a national TV effort for AZO Bladder Control, the safe and drug-free way to help control the need to go to the bathroom.2 Sales increased 95% since launch.

The campaign, entitled "How Many Times," provides an honest and relatable take on the frustration of dealing with the frequent and urgent need to use the bathroom day and night. It's also designed to educate women on the availability of a safe and drug-free way to help them manage their frequent need to go.

"Having this issue may not be life-threatening, but it is life-altering. Our message needed to strike the right balance." - Chris Halliday, Senior Director, Marketing, i-Health.®
Culturelle® Probiotic gets great reviews.
In March, Grok launched a new advertising campaign for Culturelle probiotic supplements. The campaign, entitled "Reviews," was inspired by the growing importance of peer-to-peer recommendations. Real Culturelle users were enlisted from a national search to star in the campaign and share their positive experience with the product.

Susan Lewis, VP, Marketing said, "This campaign leverages the brand's consumer base and their high level of satisfaction in a way that's authentic. It also reinforces Culturelle's #1 position within the probiotic supplement category."

In 2013, Culturelle became the #1 selling probiotic brand in the category and currently holds the position to this day by outpacing the category's double-digit growth.1